In excess of $6.5 billion in greeting cards are purchased annually in the United States, as reported by the Greeting Card Association.
Those cards are more important than ever for showing family and friends that you care about them on holidays now that we have to compete with an increasingly virtual world and the lingering effects of the pandemic.
Here are the four most popular occasions for sending greeting cards, along with some suggestions for making each one unique.
Even though Christmas is the most celebrated holiday and prompts the annual exchange of 1.6 billion greeting cards, it is easy for the recipient to overlook the generic card bearing the stereotypical image of a reindeer. Make an extra effort if you want your holiday greeting to be remembered. Specifically, holiday cards that include a photo collage and a year-end review of family milestones are much more memorable and touching. Start with a sentence that will get your loved ones interested in reading more, and try to minimise the amount of bragging you do.
2. Mother’s Day
More than 30 million more Mother’s Day cards are sold than Father’s Day cards, making it the third most popular holiday for sending greeting cards (after Christmas and Valentine’s Day). In the Hispanic culture, Mother’s Day is the most popular day for giving and receiving greeting cards. Mom deserves a special card because she’s so well-liked; skip the tacky Hallmark greetings and get her something unique instead.
3. St. Patrick’s Day
The U.S. Census estimates that there are 34.5 million people of Irish ancestry in the country, so sending a card in honour of the patron saint of Ireland might not be high on your March to-do list. Census. In northeastern cities like New York and Boston, St. Patrick’s Day has become a celebration of Irish culture at large. Symbols like the Celtic knot and the Claddagh are sure bets when it comes to selecting a high-quality St. Patrick’s Day card to send to friends and family.
Most people buy birthday cards more than any other type of greeting card (followed by weddings and anniversaries). It’s interesting to note that September 9 is the most common day of birth in the United States. In fact, the middle of September is the busiest time of the year for birthdays, with nine of the top ten occurring between September 9 and September 20. If you want to make a friend or loved one feel extra special on their birthday, sending them a thoughtful card that speaks to their interests and preferences is essential. Naturally, you’ll want to make it more unique by highlighting some of your favourite anecdotes about, or characteristics in, the recipient.
Keeping This Time-Honored Tradition Alive
The simple and heartfelt act of sending a greeting card is one small act of showing others that we still care as a society that is increasingly challenged when it comes to face-to-face interactions. Greeting cards, whether they’re end-of-the-year Christmas letters, photo cards for mom, friendly St. Patrick’s Day cards, or birthday wishes, can do a lot to make us feel like we’re not so far apart.
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